Danish urban oasis, JOE & THE JUICE, has expanded to over 250 European locations and is now making its mark in the US and the Middle East. They turned to Pixis, an AI solution, to streamline their marketing efforts and target audiences effectively. By leveraging Pixis’ AI infrastructure, Joe & The Juice achieved a 14% boost in conversion rates and a 12% reduction in Cost Per Install. The partnership highlights the potential for AI-driven solutions in the marketing landscape.
The 14% Conversion Rate Growth Story: Unravelling JOE & THE JUICE’s Dynamic Partnership with Pixis AI
In 2002, JOE & THE JUICE emerged as a Danish urban oasis, captivating health-conscious consumers with its organic, locally sourced juices and coffee. As the brand expanded to 250 European locations and entered the United States and the Middle East, the need for a powerful, user-friendly tech solution to streamline marketing efforts became evident. Enter Pixis AI, a codeless AI solution that empowered JOE & THE JUICE to target audiences effectively, oversee marketing campaigns across diverse regions, and increase returns on ad spends.
Unleashing the Potential of Pixis AI Infrastructure
JOE & THE JUICE integrated Pixis AI across their multi-location campaigns. By leveraging the Targeting AI engine, Pixis analyzed thousands of data points to identify high-performing audiences and targeting parameters. The AI-driven user clusters based on behavior, preferences, and engagement patterns allowed JOE & THE JUICE to uncover behavioral insights automatically, leading to precise identification of high-intent audiences and a boost in conversion rates.
Pixis also offered automated keyword inclusion features, allowing JOE & THE JUICE to refine regional campaigns in real-time and achieve a 14% boost in conversion rates.
Real-time Optimization of Cross-Platform and Multi-Location Campaigns
Pixis AI infrastructure enabled powerful cross-platform marketing for JOE & THE JUICE. By continuously learning from historical campaign data, seasonal trends, attribution, analytics, and live performance data, Pixis adapted strategies in real-time, resulting in a 12% reduction in Cost Per Install.
Budget Optimization Made Effortless
JOE & THE JUICE used AI-powered bid-budget optimization features to address budget constraints. The AI employed multi-objective converging models to identify micro trends in each channel, optimizing the allocation and redistribution of bids and budgets.
With Pixis AI and visionary partners like JOE & THE JUICE, the potential for innovation and growth knows no bounds. Brands that harness AI’s potential and seamlessly integrate it into their marketing efforts will secure a competitive edge in the ever-evolving marketplace.
About Pixis
Pixis is a no-code AI platform that helps brands scale their marketing and augment decision-making. Offering over 200+ proprietary AI models, Pixis provides marketers with robust plug-and-play AI products, from campaign optimization to creative asset generation, without requiring any coding.
Discover how AI can redefine your company
If you want to evolve your company with AI and stay competitive, explore the success story of JOE & THE JUICE’s partnership with Pixis AI. Learn how AI can redefine your way of work, identify automation opportunities, define KPIs, select an AI solution, and implement it gradually. For AI KPI management advice and continuous insights into leveraging AI, connect with us at hello@itinai.com or follow us on Telegram and Twitter.
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- AI Lab in Telegram @aiscrumbot – free consultation
- The 14% Conversion Rate Growth Story: Unravelling JOE & THE JUICE’s Dynamic Partnership with Pixis AI
- MarkTechPost
- Twitter – @itinaicom
