Google gives Chrome a revamp with three new generative AI features

Google has introduced three generative AI features to revamp Chrome: Tab Organizer, Custom Themes, and “Help me write.” Tab Organizer simplifies tab management by grouping related tabs, while Chrome suggests and creates tab groups. Custom Themes allow users to create personalized themes with AI, and “Help me write” assists in drafting web content. These additions mark Google’s integration of AI and machine learning into Chrome.

 Google gives Chrome a revamp with three new generative AI features

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Google gives Chrome a revamp with three new generative AI features

AI has come for phones, planes, and automobiles – and now the Chrome browser.

Tab Organizer

The Tab Organizer is an AI-driven tool designed to simplify tab management. It intuitively groups related tabs, making it ideal for multitaskers. Chrome will automatically suggest and create tab groups, even proposing names and emojis for these groups for ease of future access. To use, right-click the tab and select “Organize Similar Tabs” or click the drop-down arrow to the left of your tab.

AI-generated Custom Themes

Chrome also introduced AI-generated custom themes, allowing users to create personalized browser themes. Users can choose a subject, mood, visual style, and color, and Chrome will generate a theme to match these preferences. To use it, find the “Customize Chrome” side panel, click “Change Theme,” and then “Create with AI.”

“Help me write”

“Help me write” is an AI-powered tool set to be released in the next Chrome update. This feature is designed to assist users in drafting content across the web. Users simply right-click a text box on any site, select “Help Me Write,” and enter a few words to receive AI-generated suggestions.

Practical AI Solutions for Middle Managers

If you want to evolve your company with AI, stay competitive, and use Google’s new AI features to your advantage, consider the following practical steps:

  • Identify Automation Opportunities: Locate key customer interaction points that can benefit from AI.
  • Define KPIs: Ensure your AI endeavors have measurable impacts on business outcomes.
  • Select an AI Solution: Choose tools that align with your needs and provide customization.
  • Implement Gradually: Start with a pilot, gather data, and expand AI usage judiciously.

For AI KPI management advice, connect with us at hello@itinai.com. For continuous insights into leveraging AI, stay tuned on our Telegram or Twitter.

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Consider the AI Sales Bot from itinai.com/aisalesbot designed to automate customer engagement 24/7 and manage interactions across all customer journey stages.

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