The text provides a tutorial on creating slopegraph visualizations to analyze technological trend shifts, focusing on the resurgence of interest in virtual reality and generative AI. It introduces Google Trends for market research and content planning and explains the process of creating a slopegraph to compare changes in rankings between categories over two points in time. The tutorial emphasizes the rise of generative AI and outlines the strengths and limitations of slopegraphs for visualizing change over time in multiple data series. Additionally, it recommends exploring Storytelling with Data’s portfolio of slopegraphs for inspiration.
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