The beef supply chain is complex and requires more visibility than ever to manage inventory and maintain consumer trust. McDonald’s has partnered with Golden State Foods to use RFID technology to track the movement of fresh beef from manufacturer to restaurant in real-time. This “phygital” approach merges technology with physical object identifiers to create efficient and transparent supply chains.
Unlocking Supply Chain Resiliency with AI
In today’s complex digital world, organizations need more visibility than ever to manage inventory, know where products are coming from, and maintain consumer trust. To address these challenges, companies like McDonald’s are leveraging artificial intelligence (AI) and physical object identifiers to create faster, more accurate, and more transparent supply chains.
The Power of Phygital Tools
McDonald’s, in collaboration with supplier Golden State Foods, used radio-frequency identification (RFID) technology to automatically track the movement of fresh beef from manufacturer to restaurant in near real-time. This approach creates a “golden digital thread of traceability” that improves transparency, builds trust, and drives value across the supply chain.
Benefits of AI in Supply Chain Management
Implementing AI solutions in supply chain management can help companies navigate labor shortages, transportation failures, and political volatility. AI enables organizations to merge the efficiency and agility of technology with physical object identifiers to unlock vast volumes of information and create resilient supply chains.
Steps to Evolve Your Company with AI
If you want to stay competitive and unlock supply chain resiliency, follow these steps:
- Identify Automation Opportunities: Locate key customer interaction points that can benefit from AI.
- Define KPIs: Ensure your AI endeavors have measurable impacts on business outcomes.
- Select an AI Solution: Choose tools that align with your needs and provide customization.
- Implement Gradually: Start with a pilot, gather data, and expand AI usage judiciously.
For AI KPI management advice, connect with us at hello@itinai.com. And for continuous insights into leveraging AI, stay tuned on our Telegram channel or Twitter.
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