Customer service executives believe their customer experience is “superior”, but customers think only 8% of organizations provide a superior experience. This highlights the need for companies to address this gap.
Superior Customer Experience: Perception vs Reality
According to a recent survey, 80% of customer service executives believe their customer experience is “superior”. However, the reality is quite different, as only 8% of customers think organizations are actually providing a superior customer experience (Figure 1).
Practical Solutions for Companies
To bridge this perception gap and improve customer experience, companies should consider the following practical solutions:
1. Identify Automation Opportunities
Locate key customer interaction points that can benefit from AI. By implementing AI solutions, companies can automate processes and enhance efficiency in customer service.
2. Define KPIs
Ensure that your AI initiatives have measurable impacts on business outcomes. Define key performance indicators (KPIs) that align with your goals and track the progress of your AI implementation.
3. Select an AI Solution
Choose AI tools that meet your specific needs and offer customization options. Look for vendors that provide flexible solutions that can be tailored to your company’s requirements.
4. Implement Gradually
Start with a pilot project to test the effectiveness of AI in your organization. Gather data and insights from the pilot, and gradually expand the usage of AI in a judicious manner.
AI Sales Bot: Automating Customer Engagement
One practical AI solution to consider is the AI Sales Bot from itinai.com/aisalesbot. This tool is designed to automate customer engagement 24/7 and manage interactions across all stages of the customer journey.
Benefits of AI Sales Bot:
- Automates customer engagement, allowing for round-the-clock support
- Manages interactions across all stages of the customer journey
- Improves sales processes and enhances customer engagement
Discover how AI can redefine your sales processes and customer engagement. Explore solutions at itinai.com.
Connect with Us
For AI KPI management advice and continuous insights into leveraging AI, reach out to us at hello@itinai.com. Stay tuned for updates on our Telegram channel t.me/itinainews or follow us on Twitter @itinaicom.
