Three ways we can fight deepfake porn

Millions witnessed nonconsensual deepfake pornography of Taylor Swift on social media platform X, prompting the platform to block searches for her. Generating deepfakes with AI has made it easier to sexually harass people. The fight against nonconsensual deepfakes includes using watermarks, protective shields for images, and stricter regulations to hold perpetrators accountable and protect victims.

 Three ways we can fight deepfake porn

Combatting Nonconsensual Deepfake Porn with AI Solutions

Watermarks

Social media platforms have struggled to identify and remove harmful content, such as nonconsensual deepfake porn. One solution is the use of watermarks, which embed invisible signals in images to help identify AI-generated content. Tools like Google’s SynthID aim to make content moderation more effective and prevent the creation of nonconsensual deepfakes.

Protective Shields

New defensive tools like PhotoGuard and Fawkes distort images in ways that are invisible to the human eye, making it harder for AI systems to use them to create harmful content. These tools offer private individuals protection against AI image abuse and could be a valuable addition to social media platforms and dating apps.

Regulation

Efforts to combat deepfake porn also involve stricter regulation. The US is considering federal laws to criminalize the sharing of fake nude images, while other countries have already implemented laws addressing deepfake creation and distribution. Regulation offers victims recourse, holds creators accountable, and sends a clear message that nonconsensual deepfakes are not acceptable.

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