Scarlett Johansson has filed a lawsuit against an AI application called Lisa AI: 90’s Yearbook & Avatar for unauthorized use of her image and name in a promotional video. Her representatives have taken legal action and the controversial advertisement has been withdrawn. This is not the first time Johansson has dealt with unauthorized use of her image in deepfakes. Concerns about deep fakes influencing elections have also been raised recently.
**Scarlett Johansson Initiates Legal Proceedings Over Unauthorized AI Ad**
Scarlett Johansson has taken legal action against an AI application that used her image and name without permission in a promotional video. The 22-second video, shared on X platform, featured footage of Johansson and was created by an image-generating app called Lisa AI: 90’s Yearbook & Avatar. Johansson’s representatives have clarified that she has no association with the company and legal action has been taken since the discovery of the advertisement on October 28. The controversial ad has been removed.
The video begins with behind-the-scenes footage of Johansson on the set of the movie “Black Widow,” followed by AI-generated photos resembling her and an imitation voiceover promoting the app. A disclaimer accompanies the ad, stating that the images produced by Lisa AI have no connection to the person featured in the video.
Other applications from Lisa AI can still be found on the App Store and Google Play. This incident is not the first time Johansson has faced issues with unauthorized use of her image in “deepfakes,” which are AI-generated realistic images or videos.
Deepfakes and AI-related misuse have raised concerns, with celebrities like Tom Hanks also speaking out against their use. The lack of regulation on the internet and limited legal reach in the US have been highlighted as challenges in addressing these issues.
With the upcoming US election, there are worries that deepfakes could potentially influence voting behaviors, as seen in the recent Slovakian election.
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