Researchers from The Wharton School explored methods to enhance GPT-4’s creativity in idea generation. Experimenting with various prompting strategies, they found that longer prompts and Chain of Thought (CoT) instructions resulted in more diverse ideas. While GPT-4’s ideas were initially similar, strategic prompting improved diversity, making it a valuable tool in brainstorming.
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Researchers Make GPT-4 Better at Brainstorming New Ideas
If you’re looking for new and diverse ideas, AI models like GPT-4 can be a valuable resource. However, they often generate similar ideas, lacking the out-of-the-box thinking you need. Researchers from The Wharton School, University of Pennsylvania, conducted an experiment to make GPT-4 deliver more diverse ideas during the brainstorming process.
The Experiment
The team designed an exercise to generate ideas for a new consumer product targeted at college students costing $50 or less. They used different prompting strategies to see what ideas GPT-4 could come up with and compared the diversity of the AI-generated ideas with those from teams of MBA students.
Results
The study found that better prompting strategies can significantly increase the diversity of ideas generated by GPT-4. Using longer prompts and Chain of Thought (CoT) instructions resulted in more diverse ideas. Prompting GPT-4 to assume different personas had mixed results, with little predictability.
For practical applications, if you want to use GPT-4 for brainstorming, longer prompts, CoT instructions, and prompting it to assume different personas can all contribute to more creative and diverse ideas.
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