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Rakuten’s Launching Its Own Language Model to Compete with Tech Giants

On December 11, 2023, Rakuten announced the launch of its own large language model (LLM) which will enhance internal operations and marketing by 20%. Rakuten also plans to offer this technology to third-party businesses, positioning the firm as a competitor to tech giants like Amazon and Microsoft in the AI space. This move reflects Japan’s accelerated AI initiatives.

 Rakuten’s Launching Its Own Language Model to Compete with Tech Giants

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Rakuten’s Launching Its Own Language Model to Compete with Tech Giants

Japan’s Rakuten is set to launch its own proprietary artificial intelligence language model, positioning the conglomerate at the forefront of the AI race. CEO Hiroshi Mikitani revealed the company’s access to a vast and unique dataset, instrumental in training their large language model (LLM).

Value Proposition:

Rakuten’s AI model aims to boost operational efficiency and marketing efforts by an estimated 20% internally, with plans to offer the technology to third-party businesses, enabling them to leverage Rakuten’s AI for their own operations.

This step is significant for the Japanese tech industry, accelerating AI initiatives and narrowing the technology gap while opening up opportunities for advancements in AI tailored to the Japanese language and market.

Practical Solutions:

  • Identify Automation Opportunities: Locate key customer interaction points that can benefit from AI.
  • Define KPIs: Ensure AI endeavors have measurable impacts on business outcomes.
  • Select an AI Solution: Choose tools that align with your needs and provide customization.
  • Implement Gradually: Start with a pilot, gather data, and expand AI usage judiciously.

For AI KPI management advice, connect with us at hello@itinai.com. For continuous insights into leveraging AI, stay tuned on our Telegram or Twitter.

Spotlight on a Practical AI Solution:

Consider the AI Sales Bot from itinai.com/aisalesbot designed to automate customer engagement 24/7 and manage interactions across all customer journey stages.

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Vladimir Dyachkov, Ph.D
Editor-in-Chief itinai.com

I believe that AI is only as powerful as the human insight guiding it.

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