Amazon Personalize has introduced a new integration with Amazon OpenSearch Service to personalize search results for each user. The Amazon Personalize Search Ranking plugin allows customers to improve engagement and conversion by utilizing deep learning capabilities. The feature is available with self-managed OpenSearch and offers flexibility and control over the search experience. AWS Partners, like Cognizant, are excited about the personalization possibilities of the plugin for their media and retail customers. Example use cases demonstrate how personalization weight affects search results. Overall, the plugin allows for more personalized and relevant search experiences. For more information, refer to the Amazon Personalize Developer Guide.
Personalize Search Results with Amazon Personalize and Amazon OpenSearch Service Integration
Amazon Personalize has launched a new integration with Amazon OpenSearch Service that allows you to personalize search results for each user and predict their search needs. This integration, called the Amazon Personalize Search Ranking plugin, utilizes deep learning capabilities to improve user engagement and conversion on your website and app search. It is available for both managed and self-managed OpenSearch.
Search is a critical aspect of engaging users, as it brings high-intent traffic from individuals looking for specific products or categories. However, infrastructure limitations and lack of machine learning expertise have made it challenging for businesses to provide relevant search results. With the Amazon Personalize Search Ranking plugin, customers of OpenSearch Service version 2.9.0 or later can go beyond traditional keyword matching and personalize search results based on user interests, context, and past interactions in real-time. This plugin also allows you to fine-tune the level of personalization for each search query, giving you flexibility and control over the search experience.
Benefits of Personalized Search
- Improved customer experience and satisfaction
- Increase in conversion and clickthrough rates by two to three times
- Ability to deliver personalized search solutions powered by Amazon Personalize
AWS Partners like Cognizant are excited about the personalization possibilities that the Amazon Personalize Search Ranking plugin unlocks for their media and retail customers. They have seen significant impact and improved customer experience through the implementation of Amazon Personalize.
Example Use Cases:
Let’s explore the impact of this new feature using a dataset from the Retail Demo Store.
First, when the personalization weight is set to 0.0, no personalization takes place. The search results show grooming items with a higher gender affinity towards women.
Next, when the personalization weight is set to 0.3, items with a gender affinity towards men get a subtle boost in ranking.
Finally, when the personalization weight is set to 0.8, search results become highly personalized for men, with grooming items suited for men appearing at the top.
With the Amazon Personalize Search Ranking plugin, you can achieve greater control over the level of personalization for each user and query type, resulting in an improved search experience for your users.
For more details on how to implement personalized search with OpenSearch Service, refer to the Personalizing search results from OpenSearch documentation.
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