Microsoft is facing criticism from The Guardian for an AI-generated poll that accompanied a news story about a woman’s death. The poll prompted users to speculate on the cause of her death, with options including murder, suicide, and accident. The incident has raised concerns about Microsoft’s AI-driven content production, following previous controversies and errors. The Guardian’s chief executive personally emailed Microsoft expressing the significant reputational damage caused. Microsoft’s past AI blunders, as well as similar incidents from other companies, highlight the ongoing challenges with AI-generated news.
Microsoft Under Scrutiny for AI-Generated Poll
Microsoft is facing criticism for a poll generated by its AI that accompanied a news story on The Guardian. The poll asked readers to speculate on the cause of a young woman’s death, with options for ‘murder,’ ‘suicide,’ or ‘accident.’ This incident has raised concerns about Microsoft’s AI-driven content production.
The Guardian has expressed its disappointment and sent a letter to Microsoft, stating that the poll has damaged their reputation. The chief executive of Guardian Media Group personally emailed Microsoft’s president, highlighting the inappropriate use of generative AI on a distressing public interest story.
Previous Controversies
This is not the first time Microsoft’s content generation practices have come under scrutiny. In the past, an AI-generated travel guide suggested visiting a food bank as a tourist attraction, and an article on the death of an NBA player contained glaring errors.
It’s worth noting that Microsoft is not the only company to face criticism for AI news blunders. Other news outlets have also faced backlash for AI-written articles.
Using AI to Evolve Your Company
If you want to leverage AI to stay competitive and evolve your company, you can learn from Microsoft’s experience. Here are some practical solutions:
Identify Automation Opportunities
Locate key customer interaction points where AI can be beneficial.
Define KPIs
Ensure that your AI initiatives have measurable impacts on business outcomes.
Select an AI Solution
Choose AI tools that align with your needs and offer customization options.
Implement Gradually
Start with a pilot project, gather data, and expand the use of AI gradually and judiciously.
For AI KPI management advice, you can connect with us at hello@itinai.com. Stay updated on leveraging AI by following us on Telegram t.me/itinainews or Twitter @itinaicom.
Spotlight on a Practical AI Solution: AI Sales Bot
Consider using the AI Sales Bot from itinai.com/aisalesbot. This solution is designed to automate customer engagement 24/7 and manage interactions across all stages of the customer journey.
Discover how AI can redefine your sales processes and customer engagement. Explore our solutions at itinai.com.