AI models like GPT-4, used by companies such as OpenAI and Meta, can infer personal information from our online chats and comments, even when we think we’re not revealing anything personal. Researchers found that GPT-4 could accurately infer attributes like age, education, sex, occupation, and more from Reddit comments. This has implications for privacy and the potential for targeted disinformation or scams. It’s important to be cautious about what we share online, as even anonymization may not prevent personal data inference.
**LLMs Can Infer Personal Data from Your Chat Interactions**
Companies like OpenAI and Meta have powerful AI models that can infer personal information from your chats or online comments, even if they claim not to collect personal data.
Our words can reveal a lot about us, such as our accent, slang, or favorite computer games, which can indicate our background and generation.
While we may think we can control how much personal information we reveal online, researchers have found that AI models like GPT-4 can infer personal information even when we don’t explicitly disclose it.
OpenAI and Meta attempt to remove personal information when training their models, but AI models are becoming increasingly adept at inferring personal information from less obvious interactions.
Researchers created a dataset of real Reddit comments and measured how accurately AI models could infer attributes like age, education, sex, occupation, and more. GPT-4 performed the best, with a top 1 accuracy of 84.6% and a top 3 accuracy of 95.1%.
For example, from a Reddit comment, GPT-4 correctly inferred that the person was visiting Oerlikon, Zürich from the US.
Even if you use an anonymizer to remove personal data, GPT-4 can still infer personal information.
This capability can be used by companies like Google and Meta for better ad targeting. However, it can also be exploited for targeted disinformation or scams.
While AI companies work on addressing this issue, it’s advisable to be cautious about what you say online.
**Evolving Your Company with AI**
If you want to stay competitive and leverage the power of AI, consider how LLMs can infer personal data from chat interactions.
To get started, follow these practical steps:
1. **Identify Automation Opportunities:** Locate customer interaction points that can benefit from AI.
2. **Define KPIs:** Ensure your AI initiatives have measurable impacts on business outcomes.
3. **Select an AI Solution:** Choose tools that align with your needs and offer customization.
4. **Implement Gradually:** Start with a pilot, gather data, and expand AI usage carefully.
For AI KPI management advice, connect with us at hello@itinai.com. Stay updated on leveraging AI by following our Telegram channel t.me/itinainews or Twitter @itinaicom.
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