Generative AI: Boosting Individual Creativity and Reducing Collective Novelty?
Practical Solutions and Value:
Generative AI technologies, such as Large Language Models (LLMs), can accelerate programming processes, enhance customer service productivity, improve work quality, reinforce messaging, and enhance storytelling.
A recent study from University College London and the University of Exeter found that generative AI significantly improves the perceived inventiveness and literary quality of creative written output, particularly benefiting less imaginative writers.
However, the use of generative AI may lead to a reduction in the variety of original content created, impacting creativity on a collective level.
Results from the study showed that AI-assisted stories were deemed more entertaining, better written, and more likely to contain plot twists, with no discernible differences in the writers’ self-evaluations between AI-assisted and human-only conditions.
Generative AI can redefine work processes, but it’s crucial to carefully select AI solutions, implement them gradually, and measure their impact on business outcomes.
AI Solutions for Your Company:
– Identify Automation Opportunities: Locate key customer interaction points that can benefit from AI.
– Define KPIs: Ensure your AI endeavors have measurable impacts on business outcomes.
– Select an AI Solution: Choose tools that align with your needs and provide customization.
– Implement Gradually: Start with a pilot, gather data, and expand AI usage judiciously.
For AI KPI management advice, connect with us at hello@itinai.com. For continuous insights into leveraging AI, stay tuned on our Telegram or Twitter.
Discover how AI can redefine your sales processes and customer engagement. Explore solutions at itinai.com.
