In Argentina’s presidential election, Sergio Massa and Javier Milei are the remaining candidates, both utilizing AI extensively in their campaigns. Massa’s team created AI-generated posters with a Soviet-era aesthetic, while Milei’s campaign portrayed Massa as an AI aggregation of Mao and Stalin. Massa’s team also used AI to insert him into a battle scene from the movie 1917 and depicted Milei as the character Alex from A Clockwork Orange. A deepfake video created by Massa’s team claiming Milei’s support for legalizing the trade in human organs caused further controversy. The use of AI in political campaigns blurs the line between truth and fiction and allows for dismissing uncomfortable truths as AI-generated lies. Argentina’s AI election is a glimpse into the future of AI-driven propaganda in elections worldwide.
How AI is Supercharging Argentina’s Presidential Election
The contenders for Argentina’s presidential election, Sergio Massa and Javier Milei, are utilizing AI extensively in their campaigns. With the advancements in generative AI, political campaigns are leveraging the technology to create propaganda and political posters.
AI-Generated Posters
Sergio Massa’s campaign, aiming to appeal to his socialist supporters, released a series of AI-generated posters reminiscent of Soviet-era Russia. In response, Javier Milei’s campaign tweeted an image portraying Massa as an aggregation of Mao and Stalin.
Cinematic Creative License
Massa’s team took their AI electioneering to the next level by using AI to insert him into a battle scene from the WW1 movie 1917. They also used AI to portray Milei as the character Alex from A Clockwork Orange.
Blurring the Line Between Truth and Fiction
Massa’s team released a deepfake video purporting to show Milei explaining his support for the legalization of trading in human organs. Although claimed to be satire, the video caused confusion due to the advancements in AI technology.
The Liar’s Dividend
AI’s ability to distort reality has created a paradox coined as “the liar’s dividend.” This phenomenon allows politicians to dismiss uncomfortable truths as AI-generated lies, as seen in the Argentinian elections.
Entertainment and Scary Implications
While the drama and creativity of AI in elections are entertaining, it also poses a threat to the credibility of candidates. As AI technology advances, it is expected to play a significant role in future election campaigns, including the US presidential election.
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