Adobe’s image-generating model Firefly, integrated into Photoshop, is built on licensed data, standing out in how generative AI products can be developed without scraping copyrighted material from the web. With an emphasis on responsible tech and fair compensation for creators, Adobe’s approach sets a new standard in the industry, addressing societal and business goals.
Adobe’s Approach to Responsible AI
Since the rise of generative AI, there has been a debate about how AI models are trained. While some companies argue it’s impossible to train AI without scraping copyrighted data from the internet, Adobe has taken a different approach. Adobe’s image-generating model, Firefly, integrated into Photoshop, is an example of building generative AI products without using copyrighted data from the web.
Building Responsible AI
Adobe’s leaders emphasize the importance of responsible tech and fair compensation for creators. By training Firefly on explicitly licensed content and compensating creators, Adobe aims to address the concerns of creative communities and ensure legal certainty for businesses.
Content Moderation and Control
Adobe’s decision not to scrape the internet for data gives them an edge in content moderation. By avoiding training on copyrighted material and famous people, Firefly’s content moderation algorithms ensure safe and professional outputs. Additionally, Adobe advocates for labeling AI-generated content to promote media literacy and content authenticity.
Business Impact
Adobe’s approach has been well-received, with Firefly-powered features attracting new customers and contributing to business success. This demonstrates how a non-exploitative AI approach can be beneficial for both societal and business goals.
Practical AI Solutions for Middle Managers
If you’re considering integrating AI into your company, here are some practical steps to follow:
- Identify Automation Opportunities
- Define KPIs
- Select an AI Solution
- Implement Gradually
For AI KPI management advice and insights into leveraging AI, connect with us at hello@itinai.com. Stay updated on our latest insights on Telegram or Twitter.
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