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Google May Cut 30,000 Jobs in Customer Sales Unit as AI Advances

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Google is considering a significant reorganization in its ad sales department, with around 30,000 employees potentially affected. This move is driven by the increasing use of AI to automate ad purchases. The shift towards AI may lead to job displacements and potentially impact the company’s customer sales unit. This restructuring is expected to be officially announced next month.

Google May Cut 30,000 Jobs in Customer Sales Unit as AI Advances

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Google May Cut 30,000 Jobs in Customer Sales Unit as AI Advances

Google is considering a major reshuffle in its ad sales department, affecting around 30,000 employees due to the increasing use of AI in its operations. The company is focusing on AI to automate ad purchases, with tools like Performance Max (PMax) creating ads more efficiently.

Impact of AI Tools

The shift towards AI might lead to job displacements and lay-offs in the customer sales unit. Google has introduced new AI-powered ad systems that automate campaign creation, leading to a decreased need for human involvement in ad design and sales.

Preparing for Change

As Google transitions into this new AI-driven approach, employees are preparing for possible changes in their roles and responsibilities. The restructuring details are still unclear, with an official announcement expected next month.

Practical AI Solutions and Value

If you want to evolve your company with AI and stay competitive:

  • Identify Automation Opportunities: Locate key customer interaction points that can benefit from AI.
  • Define KPIs: Ensure your AI endeavors have measurable impacts on business outcomes.
  • Select an AI Solution: Choose tools that align with your needs and provide customization.
  • Implement Gradually: Start with a pilot, gather data, and expand AI usage judiciously.

Connect with Us

For AI KPI management advice, connect with us at hello@itinai.com. For continuous insights into leveraging AI, stay tuned on our Telegram t.me/itinainews or Twitter @itinaicom.

Spotlight on a Practical AI Solution:

Consider the AI Sales Bot designed to automate customer engagement 24/7 and manage interactions across all customer journey stages.

Discover how AI can redefine your sales processes and customer engagement. Explore solutions at itinai.com.

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Vladimir Dyachkov, Ph.D
Editor-in-Chief itinai.com

I believe that AI is only as powerful as the human insight guiding it.

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