Steak-umm’s latest advertising campaign involved confronting a group of vegans with deepfake videos of them enjoying meat. While the vegans initially reacted angrily, they eventually supported the campaign’s goal of highlighting the impact of deepfakes. Steak-umm hopes the campaign will attract meat eaters and also raises awareness for the proposed Deep Fakes Accountability Act, which aims to provide resources for detecting deepfakes and establish penalties for false digital impersonations.
Deepfake awareness campaign turns vegans into meat lovers
Steak-umm, a company known for its unconventional advertising, recently launched a campaign to raise awareness about the impact of deepfakes. They interviewed a group of vegans on camera and showed them videos of themselves enjoying and advocating for eating meat, which were actually deepfakes created using AI technology.
The goal of the campaign was to highlight the potential harm that deepfakes can cause in everyday life. Once the participants understood the purpose behind the stunt, they calmed down and supported the idea.
The Deep Fakes Accountability Act
To address the growing concern of deepfakes, Steak-umm set up the deepsteaks.ai website to promote the proposed Deep Fakes Accountability Act. This act aims to provide resources for detecting deepfakes, establish criminal penalties for false digital impersonations, and require disclosure and watermarking of deepfakes.
With the rise of deepfake nudes and upcoming elections, the act is seen as a necessary step to combat the potential harm caused by deepfakes.
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