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Deep fake video adverts appear of UK Prime Minister Rishi Sunak

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Over 100 deep fake video ads of UK Prime Minister Rishi Sunak surfaced on Facebook, reaching 400,000 people and originating from countries like the US, Turkey, Malaysia, and the Philippines. The ads led to a scam investment promotion, highlighting the concerning shift in fake content creation. Regulatory bodies and digital platforms face challenges in combating AI-generated disinformation.

Deep fake video adverts appear of UK Prime Minister Rishi Sunak

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Deep Fake Video Advertisements Featuring UK Prime Minister Rishi Sunak

Over 100 deep fake video advertisements featuring UK Prime Minister Rishi Sunak have been promoted on Facebook. The online communications company Fenimore Harper conducted the research and published their findings in this report.

Practical Solutions and Value

The increasing sophistication and prevalence of AI-generated deepfakes, especially in the context of political campaigns, raise important questions about the integrity of information and the potential impact on democratic processes.

As AI technology advances and becomes more accessible, the imperative for regulatory bodies and digital platforms to develop and enforce effective measures against disinformation grows stronger.

AI Solutions for Middle Managers

If you want to evolve your company with AI, stay competitive, and use deep fake video adverts as an advantage, consider the following practical AI solutions:

  1. Identify Automation Opportunities: Locate key customer interaction points that can benefit from AI.
  2. Define KPIs: Ensure your AI endeavors have measurable impacts on business outcomes.
  3. Select an AI Solution: Choose tools that align with your needs and provide customization.
  4. Implement Gradually: Start with a pilot, gather data, and expand AI usage judiciously.

For AI KPI management advice, connect with us at hello@itinai.com. And for continuous insights into leveraging AI, stay tuned on our Telegram t.me/itinainews or Twitter @itinaicom.

Spotlight on a Practical AI Solution

Consider the AI Sales Bot from itinai.com/aisalesbot designed to automate customer engagement 24/7 and manage interactions across all customer journey stages.

Discover how AI can redefine your sales processes and customer engagement. Explore solutions at itinai.com.

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Vladimir Dyachkov, Ph.D
Editor-in-Chief itinai.com

I believe that AI is only as powerful as the human insight guiding it.

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