CD Projekt, the developers of Cyberpunk 2077, utilized AI technology to bring back the voice of the late Miłogost Reczek for their game Phantom Liberty. Instead of re-recording all of Reczek’s lines with a different actor, the company used voice-cloning software from Respeecher to transform new dialogue recorded by a voice actor into Reczek’s distinct voice. This approach was chosen to pay tribute to Reczek’s performance as Viktor Vektor, a character in the game. The use of AI in this way raises ethical questions regarding the permissions and boundaries surrounding the use of someone’s data after their death.
Cyberpunk 2077’s developers used AI to bring back late actor’s voice
The developers of Cyberpunk 2077, a popular game, utilized AI technology to reincarnate the voice of the late Miłogost Reczek for their latest game, Phantom Liberty. Reczek, known for his role as the Polish voice of Viktor Vektor, unfortunately passed away in 2021.
Instead of replacing Reczek with a different actor, the game developer, CD Projekt, decided to preserve his performance. They employed voice-cloning software from Respeecher to transform new lines recorded by voice actor Janusz Zadura to match Reczek’s distinct voice.
By using this AI technology, CD Projekt was able to pay tribute to Reczek’s wonderful performance as Viktor Vektor while keeping his voice in the game. The project was carried out with the full support and permission of Reczek’s sons.
AI technology has been used in similar ways before, such as replicating characters played by late actors in movie franchises like Star Wars. However, the use of AI in this manner raises ethical concerns regarding the permission and boundaries of using someone’s data after their death.
How AI can redefine your company
If you want to evolve your company with AI and stay competitive, you can learn from the example of Cyberpunk 2077’s developers. Here are some practical steps to consider:
- Identify Automation Opportunities: Locate key customer interaction points that can benefit from AI.
- Define KPIs: Ensure your AI endeavors have measurable impacts on business outcomes.
- Select an AI Solution: Choose tools that align with your needs and provide customization.
- Implement Gradually: Start with a pilot, gather data, and expand AI usage judiciously.
If you need advice on managing AI KPIs, you can connect with us at hello@itinai.com. For continuous insights into leveraging AI, stay tuned on our Telegram channel t.me/itinainews or follow us on Twitter @itinaicom.
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