Merriam-Webster has chosen “authentic” as its Word of the Year for 2023 due to its increased relevance in the face of fake content and deep fakes. The word has multiple meanings, including being genuine and conforming to fact. This decision reflects the current crisis of authenticity in a world where trust is challenged by the rise of AI-generated content. The Cambridge Dictionary also selected “hallucinate” as its Word of the Year, with a new definition that relates to false information produced by AI.
Merriam-Webster’s Word of the Year: “Authentic”
Merriam-Webster has chosen “authentic” as their word of the year for 2023. This word has gained new relevance due to the rise of fake content, including AI-generated deep fakes. The word “authentic” has multiple meanings, such as being real or genuine, true to one’s personality, and conforming to fact or an original.
The Crisis of Authenticity
Merriam-Webster lexicographer Peter Sokolowski expressed that we are currently facing a crisis of authenticity. Trusting what we see and hear has become a challenge, as we don’t always trust what we see anymore. Authenticity has become a performance itself. Deep fake media has added to this challenge, making it difficult to trust the source of information.
AI’s Impact on Language
The Cambridge Dictionary has also chosen their word of the year, which is “hallucinate.” In the context of AI, hallucination occurs when a model produces false information. This happens when AI tools like ChatGPT, Bard, or Grok attempt to fill gaps in knowledge with predictions that are not factual. AI has become an influential technology that has entered our collective cultural expression.
Using AI to Stay Competitive
If you want to evolve your company with AI and stay competitive, it’s important to understand the impact of authenticity and AI on your business. Here are some practical solutions:
- Identify Automation Opportunities: Locate key customer interaction points that can benefit from AI.
- Define KPIs: Ensure your AI endeavors have measurable impacts on business outcomes.
- Select an AI Solution: Choose tools that align with your needs and provide customization.
- Implement Gradually: Start with a pilot, gather data, and expand AI usage judiciously.
Practical AI Solution: AI Sales Bot
Consider using the AI Sales Bot from itinai.com/aisalesbot. This solution is designed to automate customer engagement 24/7 and manage interactions across all customer journey stages. It can redefine your sales processes and customer engagement.
For AI KPI management advice and continuous insights into leveraging AI, you can connect with us at hello@itinai.com or stay tuned on our Telegram channel t.me/itinainews or Twitter @itinaicom.
Discover how AI can redefine your way of work and explore AI solutions at itinai.com.
