ASEAN countries are opting for a less rigid and business-friendly approach to AI regulation, in contrast to the EU’s AI Act. The Association of Southeast Asian Nations is set to publish guidelines for AI ethics and governance that encourage support for safe AI research and development without specifying unacceptable practices. The ASEAN approach aligns more with Japan’s stance, and it seems unlikely that the EU’s AI Act will achieve global adoption, potentially leading to an East-West split in AI regulation.
ASEAN takes a business-friendly approach to AI regulation
The EU has been advocating for global adoption of its AI Act, but ASEAN countries are opting for a more flexible and business-friendly approach to AI regulation.
The Association of Southeast Asian Nations (ASEAN) represents 10 states in Southeast Asia with a diverse range of cultures, ethnicities, and religions, making it challenging to implement one-size-fits-all regulations.
A draft of the ASEAN “guide to AI ethics and governance” has been seen by Reuters. The guidelines are expected to be published in January 2024, taking feedback from tech companies like Meta, Google, and IBM into account.
Unlike the EU AI Act, which proposes strict regulations and hefty fines for rule breaches, the ASEAN guide encourages countries to support and fund safe AI research and development without specifying unacceptable practices.
Member states are not obligated to adopt the guide, but it suggests that companies consider cultural differences when deploying AI products.
Practical Solutions and Value:
If you want to evolve your company with AI and stay competitive, consider the business-friendly approach to AI regulation taken by ASEAN. Here are some practical steps to leverage AI:
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