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Apple researchers explore dropping “Siri” phrase & listening with AI instead

Apple researchers are exploring the possibility of using artificial intelligence to detect when a user speaks to a device, potentially eliminating the need for a trigger phrase like “Hey Siri.” The study, involving speech and acoustic data, shows promising results, but raises concerns about potential privacy issues and lack of transparency from the device. The research suggests Apple’s increasing focus on incorporating AI into its products compared to other tech giants.

 Apple researchers explore dropping “Siri” phrase & listening with AI instead

Apple Researching AI to Detect User Speech

Apple researchers are exploring the use of artificial intelligence to detect when a user is speaking to a device like an iPhone, without the need for a trigger phrase like “Siri.” The study, which has not been peer-reviewed, trained a large language model using speech captured by smartphones and acoustic data from background noise to identify patterns indicating when users want help from the device.

Promising Results

The results of the study were promising, with the model making more accurate predictions than audio-only or text-only models. It improved further as the size of the models grew larger. However, it’s unclear if Apple plans to eliminate the “Hey Siri” trigger phrase.

Privacy and Data Concerns

There are concerns about privacy and data usage, as the “Hey Siri” prompt serves an important purpose for users by providing transparency about when the device is listening. Eliminating the prompt could raise concerns about devices “always listening,” according to privacy advocates.

Apple’s AI Strategy

Apple’s exploration of AI signals its intention to incorporate more AI into its products, potentially to stay competitive with other tech giants. The company is reportedly working on a generative AI model and in talks with other companies about using their AI products.

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For AI KPI management advice, connect with us at hello@itinai.com. For continuous insights into leveraging AI, stay tuned on our Telegram channel or Twitter.

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Vladimir Dyachkov, Ph.D
Editor-in-Chief itinai.com

I believe that AI is only as powerful as the human insight guiding it.

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