Hollywood’s Screen Actors Guild-American Federation of Television and Radio Artists (SAG-AFTRA) is dissatisfied with the latest proposal from the Alliance of Motion Picture and Television Producers (AMPTP) in ongoing labor discussions. The sticking point is the use of AI in the industry. SAG-AFTRA remains uncertain if AMPTP will re-enter negotiations or cease discussions entirely. The strike has halted numerous projects and SAG-AFTRA’s demands include better wages, working conditions, benefits, and clear regulations concerning AI’s role in productions.
AI concerns remain unaddressed in SAG-AFTRA labor talks
The ongoing labor discussions between Hollywood’s Screen Actors Guild-American Federation of Television and Radio Artists (SAG-AFTRA) and the Alliance of Motion Picture and Television Producers (AMPTP) have hit a roadblock due to concerns about the use of AI in the industry. SAG-AFTRA actors are hesitant to endorse the latest labor agreement offer from Hollywood studios, citing several essential items that do not align with their expectations regarding AI policies.
The strike by SAG-AFTRA, which has been ongoing for 116 days, has caused significant delays in film and television production. The union’s demands include better wages, working conditions, benefits, clear regulations regarding AI’s role in productions, and greater transparency from streaming platforms for fair residual payments.
Hollywood studios have presented their newest proposal as their “last, best, and final” offer, which includes increased residual bonuses for hit streaming shows and enhanced protections against AI threats. However, SAG-AFTRA is still seeking a share of streaming revenues and stricter safeguards against the replication of actors’ images and voices through AI technology.
Industry leaders, including Bob Iger of Disney and Ted Sarandos of Netflix, have attempted to bridge the gap through high-level Zoom meetings. However, the stalemate continues, and SAG-AFTRA has advised its members to disregard rumors and wait for official updates from the union.
Evolve your company with AI
If you want to stay competitive and leverage AI to your advantage, it’s crucial to address the concerns raised in the SAG-AFTRA labor talks. Here are practical steps you can take:
- Identify Automation Opportunities: Locate key customer interaction points that can benefit from AI.
- Define KPIs: Ensure your AI initiatives have measurable impacts on business outcomes.
- Select an AI Solution: Choose tools that align with your needs and provide customization.
- Implement Gradually: Start with a pilot, gather data, and expand AI usage judiciously.
For AI KPI management advice and continuous insights into leveraging AI, connect with us at hello@itinai.com. You can also stay updated on our Telegram channel t.me/itinainews or follow us on Twitter @itinaicom.
Spotlight on a Practical AI Solution: AI Sales Bot
Consider using the AI Sales Bot from itinai.com/aisalesbot to automate customer engagement 24/7 and manage interactions across all stages of the customer journey. Discover how AI can redefine your sales processes and customer engagement by exploring solutions at itinai.com.
