Spanish agency The Clueless has created an AI-generated model named Aitana, who has over 125,000 followers on Instagram. With the aim of reducing costs and avoiding the challenges of working with human influencers, The Clueless has found success in using AI models. The use of AI in the modeling and influencer industries raises ethical and labor-related questions, but it is likely that AI-generated models will become increasingly popular in the future.
A Spanish agency created a profitable AI-generated model
A Spanish agency has found a solution to the challenges of working with human models and influencers by turning to AI. They created Aitana, a 25-year-old AI-generated model from Barcelona with over 125,000 followers on Instagram. Aitana solves the problem of soaring costs associated with working with human influencers.
The agency behind Aitana employs a team of AI specialists and design experts who script and design her activities, locations, and the images she shares with her followers. The technology behind Aitana primarily revolves around Photoshop, complemented by AI algorithms. The challenge lies in making Aitana relatable and consistent in her appearance.
Financially, Aitana has been a great success, earning an average of €3,000 per month, reaching up to €10,000 on occasion. Her income primarily comes from social media ads, and she has even become an ambassador for a sports supplement brand.
Why AI models are becoming popular
Brands are attracted to AI-generated models because they offer a consistent, controlled brand image at a much lower cost compared to real people. AI models also provide strategic practicality, as it becomes increasingly difficult to distinguish between real models and digital ones. However, there are ethical concerns and questions about labor and control over AI technology.
Practical AI solutions for businesses
If you want to evolve your company with AI and stay competitive, consider the following practical steps:
- Identify Automation Opportunities: Locate key customer interaction points that can benefit from AI.
- Define KPIs: Ensure your AI endeavors have measurable impacts on business outcomes.
- Select an AI Solution: Choose tools that align with your needs and provide customization.
- Implement Gradually: Start with a pilot, gather data, and expand AI usage judiciously.
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