The Super Bowl saw the domination of AI-themed commercials, reflecting the curiosity, inspiration, fear, and skepticism surrounding AI. Ads from Google, Microsoft, CrowdStrike, Etsy, Body Armor, and Despicable Me 4 highlighted various applications of AI, from emotional benefits to cyber protection and gift suggestion. The future of advertising seems to include more AI-generated content.
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The Super Bowl and AI
The Super Bowl is the biggest televised event in the USA, attracting over 100 million viewers. This year, AI technology was prominently featured in many ads, showcasing its potential and practical applications.
Google Pixel 8 – Javier in frame
Google demonstrated how AI features in its Pixel 8 smartphone can be life-changing, particularly for individuals with visual impairments, by providing audio descriptions for taking photos.
Microsoft Copilot
Microsoft highlighted how Copilot, an AI tool, can aid creatives in completing projects, emphasizing its role in assisting rather than replacing human creativity.
CrowdStrike – The future
CrowdStrike showcased its AI-powered cybersecurity solutions, addressing the escalating battle against cyber threats using advanced AI tools for protection.
Etsy – Gift mode
Etsy presented its AI-driven Gift Mode feature, demonstrating how AI can personalize gift recommendations based on user input, making the gift-finding process easier and more tailored.
Body Armor – Field of fake
Body Armor’s ad used AI-generated visuals to emphasize the authenticity of their products, while also humorously highlighting the limitations of AI-generated art.
Despicable Me 4
Despicable Me 4 creatively incorporated AI-generated visuals to humorously illustrate the limitations of AI in creating art, adding a playful twist to the promotion of the movie.
AI in the Business World
For companies considering AI integration, it’s important to identify automation opportunities, define measurable KPIs, select suitable AI solutions, and implement gradually to realize the benefits of AI.
Practical AI Solutions
Explore AI Sales Bot from itinai.com/aisalesbot designed to automate customer engagement and manage interactions across all customer journey stages.
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