BRAIN, an LA-based ad agency, launched Goody-2, described as the world’s most responsible AI model and “outrageously safe”. Although it playfully declines to answer certain questions, it highlights the potential impact of overly stringent alignment principles on AI functionality. While Goody-2 is comedic, it sheds light on the balance needed in AI development.
Introducing Goody-2, the world’s most responsible AI model
LA-based ad agency BRAIN has unveiled Goody-2, which is described as the world’s most responsible AI model and “outrageously safe”. The model was built with next-gen adherence to ethical principles, ensuring it won’t answer anything controversial or problematic.
Insight into AI Alignment
While Goody-2 was created for comedic effect, it sheds light on the potential usability issues that could arise if alignment principles overly restrict what an AI model can say. This serves as a cautionary example of the consequences of overenthusiastic alignment principles.
Practical AI Solutions
For middle managers looking to leverage AI, it’s important to identify practical solutions and value. When evolving with AI, consider the following:
- Locate key customer interaction points that can benefit from AI.
- Ensure AI endeavors have measurable impacts on business outcomes.
- Choose tools that align with your needs and provide customization.
- Start with a pilot, gather data, and expand AI usage judiciously.
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For more insights and AI KPI management advice, connect with us at hello@itinai.com. Stay tuned for continuous insights into leveraging AI on our Telegram t.me/itinainews or Twitter @itinaicom.
