SAG-AFTRA reached an agreement with Replica Studios allowing AI voices in video games, aiming to protect members amid AI advancements. The contract enables Replica to engage union members and outlines conditions and payments for the digital voice creation and usage. Some voice actors criticized the lack of consultation. The union acknowledges varying member views on AI.
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AI Voices: Transforming Video Games
AI voice studio Replica Studios has reached an agreement with SAG-AFTRA, the world’s largest performers’ union, to utilize AI voices in video games.
Protecting Performers
As AI voice cloning advances, the financial and logistical benefits are becoming apparent. SAG-AFTRA aims to safeguard its members as AI disrupts the industry. The experimental agreement allows Replica to ethically engage SAG-AFTRA members to create and license a digital replica of their voice, ensuring fair compensation and ethical use.
Industry Impact
The agreement, valid for one year, outlines conditions and payments for voice actors during the creation and licensing of the AI voice. While some industry voices express surprise and concern over the lack of consultation, the agreement represents a potential shift in the industry.
Practical AI Solutions
Amidst these developments, businesses can leverage AI to redefine their operations. From automation opportunities to AI-powered sales bots, practical AI solutions offer opportunities for companies to stay competitive and maximize their potential.
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