Microsoft’s Xbox division drew criticism for using AI-generated artwork in promoting indie games, causing backlash. The seemingly benign wintry scene featured distorted faces, sparking controversy over the use of AI in place of human artists. Similar to Marvel’s “Secret Invasion,” this controversy raises questions about valuing artists’ work over AI convenience. Source: DailyAI.
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Xbox Faces Backlash for Using AI Artwork in Indie Game Promotion
Microsoft’s Xbox division, particularly ID@Xbox, which promotes indie games and developers, was criticized for using AI-generated artwork in its promotions. The use of AI-generated art in promoting independent work led to the post being deleted.
Implications for Indie Game Promotion
The AI-generated art featured in the promotions drew criticism for not reflecting the creative talents behind indie games. This incident highlights the importance of authentic and human-created artwork in celebrating independent work.
AI in Entertainment Industry
Similar controversies arose in the entertainment industry, with Disney’s show “Prom Pact” and Marvel’s “Secret Invasion” series facing backlash for using AI-generated extras and images. The use of AI in these contexts sparked tensions and displeasure among fans and artists.
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