Axel Springer, a major German publishing house, has announced the closure of its news outlet, Upday, which will be relaunched as an AI-driven trend news generator, marking a significant shift from traditional journalism to AI-led content creation. This move signals the company’s commitment to exploring AI’s potential in journalism, despite resulting job cuts.
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December 9, 2023: Axel Springer to Replace Upday News Staff with AI
In a bold move, Axel Springer, a major German publishing house, has announced the closure of its news outlet, Upday. The outlet is set to be relaunched as an AI-driven trend news generator, marking a pivotal transition from traditional journalism to artificial intelligence-led content creation.
AI-Driven Trend News Generation
Upday, initially a news service for Samsung devices, will cease its current operations by the end of this year. Since its inception in 2015, Upday has been a key player in European news, pre-installed on Samsung devices and reaching audiences in 34 countries.
Axel Springer will utilize the Upday brand for a new trend news generator exclusively driven by artificial intelligence, redefining how news is produced and consumed.
Implications of AI in Journalism
This transition comes with a cost, as job cuts at Upday have been confirmed, with efforts being made to relocate affected staff within the group. Out of 150 staff members, only 70 remain, underscoring the broader implications of AI in the workforce, particularly in the field of journalism.
Thomas Hirsch, CEO of UPDAY, expressed anticipation about the possibilities AI brings to the news industry, highlighting the company’s forward-looking vision. Meanwhile, the service will continue to be available on Samsung devices during the transition, ensuring a seamless changeover for users.
Strategic Shift to Digital and AI-Driven Platforms
Axel Springer’s strategic shift from print to digital, including its ownership of renowned publications like Bild, Welt, and Politico, further illustrates the industry’s evolution towards digital and AI-driven platforms.
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