Google faced criticism for a promotional video of its Gemini multi-modal AI, pitted as a competitor to OpenAI’s GPT-4. The video highlighted Gemini’s capabilities, prompting excitement, but was later revealed to be heavily edited, sparking debate on AI marketing ethics. The incident underscores the blurred lines between profit-making and public service in the AI industry.
Google’s Gemini Marketing Video Under Fire
Google’s recent promotional video showcasing Gemini, its multi-modal competitor to OpenAI’s GPT-4, has sparked controversy. The video, “Hands-on with Gemini: Interacting with multimodal AI,” raised expectations with its real-time visual recognition and vocal interaction capabilities. However, concerns were raised regarding the manipulation of the video to create a misleading impression of real-time interaction.
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Despite the controversy, Google’s Gemini offers impressive credentials and is expected to rival OpenAI’s GPT-4V model when the Ultra version of the Gemini model launches next year. The current Gemini is comparable to a multi-modal version of GPT-3.5 and showcases impressive performance against GPT-4 in various tests.
While the incident has sparked a wider conversation about the ethical implications of AI marketing, it emphasizes the need for AI companies to maintain transparency in their communications, including marketing videos. This raises questions about AI companies’ responsibilities and the ethical considerations in their marketing practices.
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