Sports Illustrated faced criticism when it was revealed that they published articles by AI under fictitious author personas, as exposed by Futurism. The SI Union condemned the practice, while SI’s publisher blamed a third-party company for the content. This controversy emerges amidst financial struggles and increasing AI integration in journalism.
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Recent AI Writing Controversy
Sports Illustrated faced criticism when it used AI to author articles under fake personas. Tech publication Futurism exposed that some writers, like Drew Ortiz, didn’t exist, with headshots from Generated Photos. Articles, mainly product reviews, showed AI-writing traits confirmed by Copyleaks. After the reveal, Sports Illustrated swiftly removed the content. The Arena Group denied AI usage, blaming an external company, AdVon Commerce.
Union and Journalistic Integrity
The Sports Illustrated Union expressed outrage, ensuring their human writers were recognized. They worry about future implications for journalism.
Embracing AI in a Financial Crunch
Sports Illustrated has faced financial difficulties, leading to the exploration of AI writing through a partnership with Jasper and Nota. They claim AI won’t replace journalism but can add value to brands.
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