YouTube announces plans to integrate generative AI technologies while prioritizing community protection. They emphasize adherence to community guidelines and require creators to disclose AI-generated content. Removal requests for AI-generated content will be considered, and content moderation will be enhanced through the use of AI. YouTube is committed to responsible AI development and is optimistic about the transformative potential of generative AI.
YouTube’s New Changes on AI-Generated Videos on The Platform
November 15, 2023
In an effort to promote responsible AI innovation, YouTube has announced its plans to integrate generative AI technologies while prioritizing community protection. Jennifer Flannery O’Connor and Emily Moxley, Vice Presidents of Product Management at YouTube, have provided an update on the platform’s approach.
YouTube’s Commitment to Community Guidelines
YouTube emphasizes the importance of all content adhering to its Community Guidelines, regardless of the creation method. With the introduction of AI, new challenges arise, requiring fresh strategies. YouTube is committed to continuously evolving its methods.
Disclosure Requirements and Content Labels
To ensure an informed ecosystem, YouTube will soon require creators to disclose any altered or synthetic content created using AI tools. This is particularly important for sensitive topics like elections and public health crises. Non-compliance may result in content removal or other penalties. Viewers will be informed about synthetic content through new labels in the video player and description panel.
Removal Requests for AI-Generated Content
YouTube will allow requests for the removal of AI-generated content that simulates identifiable individuals, taking into account factors such as parody or public interest. Music partners can also request the removal of AI-generated music mimicking an artist’s voice, with decisions based on news reporting and critique.
Enhancing Content Moderation with AI
YouTube combines human reviewers and AI technologies to effectively moderate content. Generative AI plays a crucial role in identifying new forms of abuse, improving the speed and accuracy of content detection, and reducing harmful content exposure to human reviewers.
Building Responsibility into AI Tools
YouTube prioritizes safety over speed when developing AI tools. Efforts include implementing guardrails to prevent AI from generating inappropriate content and continuously improving through user feedback. Dedicated teams, like the intelligence desk, focus on adversarial testing and threat detection.
The Future of AI on YouTube
YouTube is optimistic about the transformative potential of generative AI in fostering innovation and creativity. The platform is committed to balancing these benefits with community safety by collaborating with creators, artists, and the broader creative industry to shape a future that benefits everyone.
Practical AI Solution: AI Sales Bot
If you want to evolve your company with AI and stay competitive, consider utilizing YouTube’s new changes on AI-generated videos on the platform. Discover how AI can redefine your way of work by:
- Identifying Automation Opportunities: Locate key customer interaction points that can benefit from AI.
- Defining KPIs: Ensure your AI endeavors have measurable impacts on business outcomes.
- Selecting an AI Solution: Choose tools that align with your needs and provide customization.
- Implementing Gradually: Start with a pilot, gather data, and expand AI usage judiciously.
For AI KPI management advice, connect with us at hello@itinai.com. Stay tuned on Telegram or Twitter for continuous insights into leveraging AI.
Spotlight on a Practical AI Solution: Consider the AI Sales Bot from itinai.com/aisalesbot. This AI-powered solution is designed to automate customer engagement 24/7 and manage interactions across all customer journey stages. Explore how AI can redefine your sales processes and customer engagement at itinai.com/aisalesbot.
