PepsiCo has used AI to develop Doritos Silent, a software that eliminates the sound of snack crunching during gaming. Developed by Smooth Technology, the AI was trained using over 5,000 Doritos crunches. While some dismiss the idea, the gaming industry is a lucrative market expected to reach $188 billion in revenue by 2023. The software can be downloaded from the Doritos website and may also be useful for snacking during virtual meetings.
AI Silences Doritos Crunch So Gamers Can Snack Quietly
PepsiCo has found a practical solution to a real-world problem caused by its popular Doritos snack. When gamers eat crunchy snacks, the crunching sounds can be heard loudly through their headsets, causing distractions and hindering performance in competitive gaming.
To address this issue, PepsiCo collaborated with Smooth Technology to develop Doritos Silent, an AI-powered solution that prevents crunching sounds from being transmitted over a gamer’s headset microphone. This innovation allows gamers to enjoy the crunch of Doritos without disturbing their fellow players, resulting in a better gaming experience.
The AI behind Doritos Silent was trained using over 5,000 Doritos crunches, ensuring accurate noise cancellation. While some critics may dismiss this as a marketing stunt, it is important to recognize the significant market potential of the gaming industry, which is expected to reach $188 billion in revenue by 2023.
If you’re interested in trying out Doritos Silent, you can download it from the Doritos website. Even if you’re not a gamer, this AI solution can be useful for quiet snacking during virtual meetings on platforms like Zoom or Microsoft Teams.
Evolving Your Company with AI
To stay competitive and leverage the power of AI, consider the practical solutions it offers. Here are some steps to help you integrate AI into your business:
1. Identify Automation Opportunities:
Locate key customer interaction points that can benefit from AI. By automating certain tasks, you can enhance efficiency and improve customer experiences.
2. Define KPIs:
Ensure that your AI initiatives have measurable impacts on business outcomes. Set clear Key Performance Indicators (KPIs) to track the effectiveness of your AI implementation.
3. Select an AI Solution:
Choose AI tools that align with your specific needs and provide customization options. Look for solutions that can be tailored to your business requirements.
4. Implement Gradually:
Start with a pilot project to gather data and insights. Gradually expand the usage of AI in your organization, making informed decisions based on the results and feedback.
For expert advice on AI KPI management, connect with us at hello@itinai.com. Stay updated on the latest insights and news about leveraging AI by following our Telegram channel t.me/itinainews or our Twitter account @itinaicom.
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