Microsoft is facing criticism from The Guardian for an AI-generated poll that accompanied a news story about a woman’s death. The poll prompted users to speculate on the cause of her death, with options including murder, suicide, and accident. The incident has raised concerns about Microsoft’s AI-driven content production, following previous controversies and errors. The Guardian’s chief executive personally emailed Microsoft expressing the significant reputational damage caused. Microsoft’s past AI blunders, as well as similar incidents from other companies, highlight the ongoing challenges with AI-generated news.
Microsoft Under Scrutiny for AI-Generated Poll
Microsoft is facing criticism for a poll generated by its AI that accompanied a news story on The Guardian. The poll asked readers to speculate on the cause of a young woman’s death, with options for ‘murder,’ ‘suicide,’ or ‘accident.’ This incident has raised concerns about Microsoft’s AI-driven content production.
The Guardian has expressed its disappointment and sent a letter to Microsoft, stating that the poll has damaged their reputation. The chief executive of Guardian Media Group personally emailed Microsoft’s president, highlighting the inappropriate use of generative AI on a distressing public interest story.
Previous Controversies
This is not the first time Microsoft’s content generation practices have come under scrutiny. In the past, an AI-generated travel guide suggested visiting a food bank as a tourist attraction, and an article on the death of an NBA player contained glaring errors.
It’s worth noting that Microsoft is not the only company to face criticism for AI news blunders. Other news outlets have also faced backlash for AI-written articles.
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