Despite some progress in the SAG-AFTRA strike negotiations, unresolved issues remain, including the use of AI in recreating performers’ likeness and revenue sharing with streaming platforms. The strike has continued for 109 days, with uncertainty surrounding its end date. Negotiations between SAG-AFTRA and industry producers are ongoing. The Writer’s Guild of America has already secured a three-year deal protecting writers from AI tools.
SAG-AFTRA Strike: Updates on Negotiations and AI Concerns
The ongoing SAG-AFTRA strike negotiations have made progress, but several issues still need to be resolved, according to Duncan Crabtree-Ireland, the union’s chief negotiator.
In an interview at a picket outside Disney’s studio premises, Crabtree-Ireland expressed uncertainty about the strike’s end date, emphasizing that it would depend on the attitudes and approaches of all parties involved.
Key Points:
- Progress has been made in the negotiations, but important issues remain unresolved.
- Communication between SAG-AFTRA and the Alliance of Motion Picture and Television Producers (AMPTP) continues, with plans for further discussions.
- The Writer’s Guild of America (WGA) has already reached an agreement with the AMPTP, securing protection for writers from AI tools like ChatGPT.
- One of the main sticking points in the negotiations is the topic of AI, with the union pushing for clear limitations on its use in recreating performers’ digital likenesses.
- The union also demands consent and a minimum compensation threshold for AI applications.
- Actors are concerned that AI could replace them, allowing studios to use deep fakes instead of real people.
- The union wants to restrict AI consent to individual projects, while studios prefer multi-project consents within specific franchises.
- Other negotiation points, including revenue sharing from streaming platforms, are still being discussed.
If you want to evolve your company with AI and stay competitive, consider the ongoing SAG-AFTRA strike as an opportunity to explore AI solutions. Here are some practical steps to get started:
Practical Steps to Embrace AI:
- Identify Automation Opportunities: Locate key customer interaction points that can benefit from AI.
- Define KPIs: Ensure your AI endeavors have measurable impacts on business outcomes.
- Select an AI Solution: Choose tools that align with your needs and provide customization.
- Implement Gradually: Start with a pilot, gather data, and expand AI usage judiciously.
If you need advice on AI KPI management or want to explore AI solutions for your company, connect with us at hello@itinai.com. Stay updated on leveraging AI by following us on Telegram at t.me/itinainews or Twitter at @itinaicom.
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