The rise of AI-generated voices on TikTok is causing concern as it facilitates the spread of misinformation. For example, an AI-generated voice sounding like former President Barack Obama defended himself against a baseless theory. This trend is not limited to politics but also includes false claims about celebrities and various topics. Companies and experts are striving to combat this issue across social media platforms, but the technology continues to advance, posing an ongoing challenge in the fight against misinformation.
AI-Faked Voices on TikTok Fueling Misinformation and Conspiracy Theories
As technology evolves, the tools for spreading misinformation are also advancing. One growing concern is the use of artificial intelligence (AI) to generate fake voices on platforms like TikTok.
A recent example involved an AI-generated fake voice that sounded just like former President Barack Obama defending himself against a baseless conspiracy theory. This highlights the potential for AI-generated deepfakes to deceive and spread false information.
The Impact of Fake Voices
Experts warn that this trend is becoming a significant problem. Companies like ElevenLabs have developed tools for creating AI voices, leading to a spike in fake audio clips since their release last year.
These fake voices are not limited to politics. They have been used in TikTok videos spreading various forms of misinformation, including false claims about celebrities like Oprah Winfrey.
Furthermore, the use of AI-generated voices helps TikTok accounts gain followers, allowing them to spread even more false information. NewsGuard, a company that monitors false information online, has identified 17 TikTok accounts using AI-generated voices to spread lies.
Efforts to Combat Misinformation
TikTok acknowledges the issue and is taking steps to address it. They have already removed accounts and videos that violate their rules and are implementing new ways to label videos that use AI-generated content.
However, experts argue that these measures are not enough. Those spreading misinformation are unlikely to label their fake videos voluntarily.
It’s not just TikTok facing this challenge. Fake voices and videos are also being shared on platforms like YouTube, Instagram, and Facebook. These social media giants are also working to find ways to curb the spread of false information.
The Role of Companies Like ElevenLabs
Companies like ElevenLabs are at the forefront of developing AI voice technology. While they are leading the way, they are also actively working to prevent misuse.
ElevenLabs has created a tool that can detect if a voice has been generated by AI. However, this tool is not perfect, and those intent on spreading lies can find ways to bypass it.
Practical Solutions for Middle Managers
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- Identify Automation Opportunities: Locate key customer interaction points that can benefit from AI.
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